Eric Viskovicz
March 4, 2024
Weight Loss is HARD! I get it, I am here to share all the content that can help you achieve your goals!
Welcome back to the Fit Culture Podcast — where transformation meets truth.
Today, we’re diving deeper into The Blueprint Method and tackling a topic that’s been watered down, misunderstood, and misused in almost every fitness space I’ve worked in:
Purpose.
You’ve probably heard it called your “why.”
And look — I get it. That term is everywhere.
But I don’t use it.
Because your purpose is bigger than a why.
It’s not a slogan.
It’s your lifeline.
I’ve worked with CEOs, high-performing entrepreneurs, parents juggling a thousand roles — and the common thread isn’t lack of motivation.
It’s disconnection.
You’ve built a career. A family. A life.
You know how to grind.
You know how to push.
But here’s what no one says out loud:
If your purpose isn’t driving it, none of it feels worth it.
You hit the weight loss goal… and still feel empty.
You check every box… and still feel disconnected.
This episode isn’t about hype or hustle.
It’s a reset.
Because if you don’t reconnect to your purpose, you’ll keep burning out, self-sabotaging, and chasing goals that don’t move you.
Most people think they’re failing because they don’t have enough motivation.
They think:
“If I could just push harder…”
“If I had more willpower…”
“If I wasn’t so tired…”
But the problem isn’t your motivation — it’s that the plan you’re following doesn’t reflect the life you actually want.
You’re not lazy.
You’re just forcing yourself to follow a plan that doesn’t fit who you are.
A 60-hour/week executive is told to work out 90 minutes a day, 6 days a week.
➝ That’s not a motivation issue. It’s a misaligned plan.
A parent juggling toddlers, homework, and bedtime is told to meal prep for 4 hours every Sunday.
➝ That’s not a discipline problem. It’s a lack of structure that fits their reality.
You hate early mornings but wake up at 5AM to work out because “Instagram said so.”
➝ That’s not a failure. That’s a plan that doesn’t reflect you.
If your current fitness plan doesn’t honor your actual priorities — it won’t last.
Let me say what most coaches won’t:
If your workouts feel like punishment… it’s because they are.
Not because they’re hard — but because they’re disconnected from why you’re doing them.
I’ve coached hundreds of people who say they want to lose weight — but when I ask why, the answers are vague:
“To feel more confident”
“To be healthy”
“To look better in pictures”
That’s not purpose.
And when life gets hard, that kind of surface-level motivation won’t show up for you.
But you know what will?
Purpose.
Purpose is:
Wanting to carry your kids upstairs without your knees screaming.
Walking into a boardroom or vacation and feeling powerful, not invisible.
Breaking the cycle of diabetes, heart disease, and exhaustion in your family.
Purpose creates consistency — because it actually matters to you.
When I met Joe, he was stuck.
He couldn’t even tell me what his purpose was.
So I asked, “What did you dream of being as a kid?”
He said, “A musician.”
He hadn’t played in years. So I asked him the question that changed everything:
“If I were a genie and could grant you one wish right now, what would it be?”
Without missing a beat, he said:
“To write a song that inspires people.”
So I gave him one task: 10 minutes a night on his guitar.
One year later, he’s performing live sets — two with his own original music.
He’s lost weight, found clarity, and feels alive again.
His purpose wasn’t gone — it was just buried.
This happens to smart, successful people all the time.
They’re not stuck because they’re lazy — they’re stuck because they’ve built their life around expectations instead of purpose.
They’re following rules that don’t reflect who they are.
They’re grinding through plans that don’t light them up.
And they wonder why they keep quitting.
If your plan doesn’t align with your deeper purpose — it will always burn you out.
Ready to do something about it? Start here:
Grab a notebook or open The Blueprint Method and answer these questions:
What are 3 of the best moments in your life?
When did you feel fully alive, confident, and clear?
What are 3 jobs or roles you’ve always wanted to try?
Forget what’s “realistic.” What are you drawn to?
What makes you lose track of time?
That thing you love so much, you blink and it’s been an hour.
What kind of environment brings out the best in you?
Then write two quick stories:
One about the future version of you who’s energized and fully engaged.
One about how you live when you’re aligned with purpose.
These are your blueprints.
Keep them close.
Then do one small thing this week that aligns with that person.
You’re not broken.
You’re just out of alignment.
And once your actions reconnect to your purpose — everything changes:
Discipline becomes automatic.
Consistency becomes natural.
You stop quitting on yourself.
Because now… it’s not about checking a box.
It’s about becoming who you were meant to be.
